A site that is optimized using best practice grows organically and can save you money on PPP programs.
Placement on Google is essential for any business. Search Engine Optimization or SEO is a process to help you rank high for keywords relevant to your business. This can be applied to local, regional, nationwide or global search. it can also be designed for a niche or large market. When a site is optimized, it is best to do so for search engines and visitors. Conversion rates are higher when the right type of consumer finds you and can navigate directly to what they are lookin for.
When creating your SEO campaign we look at both long-term and short-term goals. Our approach is to help you reach your goals in a timely manner but to also build your SEO through strategy call Organic SEO. Organic optimization is designed to make your website appear at the top of the results for keywords without having to spend a lot on Adwords. This approach becomes more cost effective over time.
Google’s website guidelines is a web developers Almanac for applying Best Practice to achieve ranking success. Google likes websites that are secure, load fast, responsive and have original content that is properly formatted and mapped. Website and server optimization includes responsive layout, optimized content, internal links, metadata, site speed, schema markup, site map, fresh content, ssl certificate and more.
Google monitors your offsite presence which includes company profile information on social media and online directories. This method of optimization starts with building consistent links across the web and social media that have equity and authority.
Core Vitals is a Google initiative to provide a single guideline for assessing site performance. When it comes to a looking at how a site interacts with users we focus at 3 Core Web Vitals. This provides us with important metrics allowing us to draw appropriate conclusions for improving site rankings.
© 2024 Wingman Consulting.